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Understanding the Power of PR for the Trans+ community with Aby Hawker
In this episode of Transvox, Gillian interviews Aby Hawker, a PR expert specialising in trans and non-binary inclusion. Aby discusses her extensive career in PR, how she transitioned to working with GenderGP, and eventually started her own agency, Transmission PR.
Their conversation covers the challenges of communicating and advocating for trans rights, the complexities of gender diversity, and the importance of positive representation in the media.
They also touch on the impact of misinformation and the need for a cohesive strategy within the community to counteract negative narratives.
00:00 Introduction
00:41 Aby's Background and Career in PR
03:15 The Role and Importance of PR
05:31 Challenges in Trans and Non-Binary Advocacy
12:49 Aby's Work with Transmission PR
19:25 Behind the Scenes of Trans Advocacy
23:18 Future Plans and Final Thoughts
You can submit questions to gillian@transvox.co.uk