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Transvox - Empowering Authenticity: A Conversation with Danielle St. James

In this episode of Transvox recorded a few months ago, Gillian welcomes Danielle St. James, who joins from Margate, Kent. Danielle shares her life's journey from Wales to London, her career development, and her subsequent move to Margate with her husband.

She discusses her roles as the Chief Executive of the charity 'Not A Phase' and the founder of the underwear and swimwear brand Zoah, which caters specifically to the needs of trans individuals. Danielle recounts her personal experiences that led to the creation of Zoah, emphasizing the lack of suitable and comfortable underwear options for trans people. She highlights the journey of launching Zoah during the 2020 lockdown and the innovations that make her products unique.

Additionally, Danielle talks about the significant strides and impactful work Not A Phase has achieved in supporting the trans community despite ongoing societal and political challenges. The episode concludes with Danielle’s hopeful outlook for the future and her continued dedication to fostering inclusivity and comfort within the trans community.

00:00 Introduction and Guest Welcome

00:26 Danielle's Background and Journey

01:45 The Birth of Zoah

04:41 Challenges and Innovations in Trans Underwear

17:34 Expanding to Binders and Packers

20:41 The Story Behind the Name Zoah

24:10 Not a Phase Charity Initiative

30:07 Conclusion and Final Thoughts

You can contact us at gillian@transvox.co.uk and find out more at transvox.co.uk

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